Director – Innovation and Technology

Will founded and heads up Technique – a marketing technology firm in Melbourne, Australia.

In other ventures over the last 5 years, Will exited his first software startup and also begun work on a technology startup in the solar space.

Previously Will was the CIO at Digital Logic, an industry leading marketing solutions provider. Over the past 10 years Will has forged a world-recognised name for himself in Cross Media Marketing and Marketing Technology. After pioneering the use of XMPie Cross Media Marketing software in Australia he still sits on the international board of the XMPie Users Group.

Music is one of Will’s great passions. He has been DJ’ing and running dance music events around Melbourne for the past 10 years and dabbles in the production of his own tunes in his spare time.